Photographers have always relied on their creative eye and technical skills to capture stunning images. But in today’s digital age, having a strong marketing strategy is equally important for a successful photography business. Fortunately, data analytics tools like Google Trends and statistics can provide valuable insights. In this blog post, we will explore how leveraging this information to help photographers market themselves effectively.
Understanding Google Trends: Unveiling Emerging Photography Trends
Google Trends is a powerful platform that enables photographers to gauge the popularity of specific search terms and topics. By analysing search trends across different periods and regions, photographers can identify emerging interests and capitalize on them for their marketing campaigns.
When planning photoshoots, photographers can use this to identify which types of photography are currently in high demand. For example, if there is a sudden surge in searches for “cake smash photoshoots,” it may indicate that there is a growing market for this niche. With this information, photographers can target potential clients who are specifically looking for that type of shoot and capitalise on a new viral trend.
You can see here how “cake smash photoshoots” in September has peaked. Going back a year you see a similar trend in September.
One reason for this could be that statistically, most babies are born in this month. Therefore, parents of children turning 1 that want to commemorate the occasion maybe searching this term in the lead up to their little one’s birthday. October also demonstrates a spike, perhaps because of Halloween or because early October is also a popular month to be born.
Searching trends to explore seasonal variations in search queries is important. By analysing past data, photographers can identify patterns and anticipate when certain types of photoshoots are more likely to be sought after. For instance, wedding photography experiences a peak in searches after the holiday season.
Most weddings take place in the summer months and the most popular time to get engaged is between December and January 1st, so this trend makes sense. By aligning their marketing efforts with these trends, photographers can ensure they are reaching their target audience at the right time.
Leveraging Statistics: Understanding Consumer Behaviour
In addition to Google Trends, photographers can also benefit from analysing national statistics to gain a deeper understanding of consumer behaviour. These statistics provide valuable demographic and economic insights that can help photographers make informed decisions about their target market and pricing strategies.
For example, photographers can analyse demographic data to identify their ideal target audience. By understanding the age, income, and location of potential clients, photographers can tailor their marketing messages to resonate with their target market. For example, if statistics reveal a high concentration of young families in a specific area, photographers may consider promoting family-centric photoshoots in that region.
Conclusion
Ah, analytics, the unsung heroes of the photography world.
Armed with these insights photographers can embrace the power of data and make some savvy marketing choices to win the hearts of prospective clients. As with any business in this increasingly digital age, success lies in the fusion of creativity and data.
Happy shooting!
Annabel Love 